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Catalyst Code: The Strategies Behind the World's Most Dynamic Companies

By Richard Schmalensee

Catalyst Code: The Strategies Behind the World's Most Dynamic Companies Business, Finance & Career

Catalyst Code: The Strategies Behind the World's Most Dynamic Companies

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Description
More and more traditional businesses have developed the characteristics of what the authors call "platform businesses" that operate in "multi-sided markets." A multi-sided market is one in which two or more distinct parties need each other and benefit by interacting with each other. A platform business is one that facilitates these interactions safely and securely by serving as a(1) match maker such as a dating website that introduces and brings the distinct parties together and is paid for these matchmaking services, or a(2) cost cutter like an auctioneer or a credit card company that expedites such interactions with great speed and efficiency, or a(3) crowd pleaser like a magazine or a rock band that amasses large audiences of desirable customers whom other businesses want to reach. This concept of a business model--one where there is one seller and at least two buyers--differs significantly from the traditional one buyer-one seller market model, particularly in terms of pricing structures and participant incentives. Yet, most potential platform businesses set prices and incentives as if they were one-sided, thereby leaching profits and losing customers. The authors have found that the most profitable platform businesses such as American Express and Microsoft "live" by what the authors call the "catalyst code" consisting of five behavioral insights with practical implications. They argue that companies like HBSPCo could improve growth rates and overall profitability by applying the code systematically. This book helps managers to analyze their own operations, identify areas of business that could exploit catalyst opportunities, and map out a plan for transforming their pricingpractices, incentive plans, and organization
Product details
Edition:
illustrated
Number of Pages:
228
Release Date:
2007-05-30
Publication Date:
2007-04-30
Publisher:
Harvard Business Review Press
Languages:
Original: English
ISBN10:
1422101991
ISBN13:
9781422101995
Weight:
494 g
Height:
165 cm
Width:
237 cm
Thickness:
23 cm
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