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The Art of Successful Brand Collaborations

By Reine Willing

The Art of Successful Brand Collaborations Business, Finance & Career

The Art of Successful Brand Collaborations

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Description
Brand collaborations are widely considered the art of the perfect match. This book is a guide to understanding the process of brand collaborations and explains the key factors of success to build specific forms of collaborations between diverse partners. The Art of Successful Brand Collaborations gives tangible examples of partnerships between various kinds of internationally renowned artists, celebrities, brands and companies such as Coca-Cola, Louis Vuitton, Puma, David Beckham and Pharrell Williams.
In this vivid study, the academic and practitioner author team outline deep knowledge about the advantages and economic benefits of this marketing strategy. This includes additional meaning, improvement of the brand image, attracting new customers within different target groups and the development of the brand in new markets.
Filled with interviews from practitioners and vital academic and professional insights, this book is an essential guide for brand managers, professors and students to better understand and successfully implement the process of brand collaborations.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
298
Release Date:
2020-03-06
Publication Date:
2020-03-11
Publisher:
Routledge
Languages:
Original: English
ISBN10:
1138499617
ISBN13:
9781138499614
GPSR Manufacturer Reference:
[email protected]
Weight:
378 g
Height:
140 cm
Width:
216 cm
Thickness:
16 cm
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