Placeholder text

The War for China's Wallet

The War for China's Wallet Social Sciences

The War for China's Wallet

Only 1 item left in stock
Description
With Chinese-led initiatives such as One Belt One Road (OBOR) and the Asian Infrastructure Investment Bank (AIIB) combined with uncertainty due to US shifts in policy and apparent commitments over the past decade, the stakes are high for companies looking to profit from the world¿s newest superpower. Post-financial crisis, China has emerged as the largest or second largest trading partner for most countries. It has become the second largest market for Fortune 500 companies like Starbucks, Apple, and Nike and drives growth for Hollywood and commodity products. Yet the profits come at a price for countries and companies alike¿they must adhere to the political goals of Beijing or else face economic punishment or outright banishment. Using primary research from interviews with hundreds of business executives and government officials, The War for Chinäs Wallet will help companies understand how to profit from Chinäs outbound economic plans as well as a shifting consumer base that is increasingly nationalistic. The countries and companies that get it right will benefit from Chinäs wallet but those that do not will lose out on the world¿s largest growth engine for the next two decades. Click here for information on the author's MSNBC interview: https://mobile.twitter.com/OARichardEngel/status/1147861623211798528 Check out the interviews at Bloomberg, Forbes, and Marketplace on this book: https://www.bloomberg.com/news/audio/2017-12-05/those-who-heed-china-s-political-ambitions-will-benefit https://www.forbes.com/sites/russellflannery/2017/11/28/how-to-profit-from-chinas-rising-nationalism/amp/ https://www.marketplace.org/2017/12/18/world/shaun-rein-interview Financial Times subscribers can read this review of The War for Chinäs Wallet: https://www.ft.com/content/b6bb55c4-e4b4-11e7-97e2-916d4fbac0da The book's review in South China Morning Post can be read at: http://m.scmp.com/culture/books/article/2126477/book-review-war-chinas-wallet-readable-if-one-sided-view-chinas
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
212
Release Date:
2017-12-11
Publication Date:
2017-12-11
Publisher:
De Gruyter
Languages:
Original: English
ISBN10:
1501515942
ISBN13:
9781501515941
GPSR Manufacturer Reference:
Weight:
323 g
Height:
155 cm
Width:
230 cm
Thickness:
12 cm

Condition

Show more

Show less

Good
The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
Available immediately
€2,49

Incl. VAT, plus shipping costs

PayPal
Visa
Mastercard
American Express
Only 1 item left in stock

Verified second-hand article

Verified second-hand item

Free shipping from 19€

€2,49