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Sport Entrepreneurship and Innovation

By Vanessa Ratten

Sport Entrepreneurship and Innovation Business, Finance & Career

Sport Entrepreneurship and Innovation

0 - Default Title
Description
This book features international authors discussing the role of entrepreneurship and innovation in the sports context. It focuses on topics such as the role of entrepreneurial marketing in sport, how technological innovation has changed the way sport is played and viewed, the globalization of sport as a product and service, the new types of sports that have emerged, athlete entrepreneurs and their related business endeavours and how sport influences innovation in other industries. This interdisciplinary book will be appealing to entrepreneurship, innovation and sport management scholars, students and practitioners.
Product details
Edition:
1
Number of Pages:
286
Release Date:
2016-12-06
Publication Date:
2016-12-22
Publisher:
Routledge
Languages:
Original: English
ISBN10:
1138941735
ISBN13:
9781138941731
GPSR Manufacturer Reference:
[email protected]
Weight:
596 g
Height:
161 cm
Width:
240 cm
Thickness:
20 cm
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