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Communication Excellence

By Ralph Tench

Communication Excellence

By Ralph Tench

0 - Default Title
Description
Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication. It presents a culmination of research and best practice models, covering strategic communication, the impact on reputation, crisis, mediatisation, organisational culture, new digital, social and mobile media as well as the development of professionalisation. Providing clear guidance on the difference between normal and excellent communications departments, the book shows readers how communication can effectively influence and support the organisation and positively fit within the business strategy of today¿s global and changing markets. The study behind this book, the European Communication Monitor, is known as the most comprehensive provider of reliable data in the communication field worldwide.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
248
Release Date:
2017-04-04
Publication Date:
2017-04-04
Publisher:
Springer International Publishing
Languages:
Original: English
ISBN10:
3319488597
ISBN13:
9783319488592
GPSR Manufacturer Reference:
[email protected]
Weight:
382 g
Height:
155 cm
Width:
235 cm
Thickness:
14 cm
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