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Data-Driven Customer Engagement

By Ralf Strauss

Data-Driven Customer Engagement Law

Data-Driven Customer Engagement

Only 1 item left in stock
Description
Embark on a journey through the rapidly evolving landscape of Marketing Technology (MarTech) with this comprehensive guide. From understanding the strategic imperatives driving MarTech adoption to navigating the intricacies of data-driven customer interaction, this book provides invaluable insights and practical strategies. Explore topics ranging from budget allocation and market potential to data readiness and GDPR compliance, gaining a deep understanding of key concepts and best practices. Whether you're grappling with the complexities of AI integration or seeking to optimize measurement and KPIs, this book equips you with the knowledge and tools needed to thrive in today's digital marketing environment. With decades of industry experience, Ralf Strauss offers in this book a roadmap for success, empowering marketers to navigate the challenges and seize the opportunities presented by MarTech innovation.
Product details
Edition:
1
Number of Pages:
360
Release Date:
2024-10-31
Publication Date:
2024-10-31
Publisher:
Springer
Languages:
Original: English
ISBN10:
3031642945
ISBN13:
9783031642944
GPSR Manufacturer Reference:
[email protected]
Weight:
705 g
Height:
160 cm
Width:
241 cm
Thickness:
25 cm
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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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