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Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets

Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets

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Product details
Binding:
Paperback
Publication Date:
2013-09-20
Publisher:
Palgrave MacMillan
Languages:
Published: English
ISBN10:
1349448397
Weight:
328 g
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