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Brand Rituals: How Successful Brands Bond with Customers for Life

By Zain Raj

Brand Rituals: How Successful Brands Bond with Customers for Life Business, Finance & Career

Brand Rituals: How Successful Brands Bond with Customers for Life

Only 1 item left in stock
Description
In Brand Rituals: How Successful Brands Bond with Customers for Life, Zain Raj, a recognized leader in the marketing and strategy space, posits that companies and their brands have the ability to drive significant business impact by creating a bond with their most loyal customers. Raj calls this a Brand Ritual, a deep, abiding relationship that customers build with brands that becomes an integral part of their lives. The book discusses how it's no longer about consumer beliefs; it's all about customer behavior. It challenges the five existing marketing myths that no longer serve us and provides a clearly defined four-stage approach to a Brand Ritual. A higher number of bonded customers is not only possible but absolutely necessary if you and your company want to create sustainable brands that defy competitors for decades.
Product details
Number of Pages:
194
Release Date:
2012-01-24
Publication Date:
2012-01-31
Publisher:
LIGHTNING SOURCE INC
Languages:
Original: English
ISBN10:
0984633707
ISBN13:
9780984633708
Weight:
478 g
Height:
161 cm
Width:
240 cm
Thickness:
15 cm
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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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