Advances in National Brand and Private Label Marketing

Name: Advances in National Brand and Private Label Marketing
Brand: Springer
Availability: OutOfStock
Rating: 5 (1 reviews)

By Raj Sethuraman

0 - Default Title

Description

The 2025 International Conference on Global Retail Brand Management is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers, and national brand managers.The three-day event covered a wide range of topics from various fields including retailing, marketing, general business, psychology, economics, and statistics. The conference addressed diverse areas of application such as customer journey, sustainability, the metaverse, online grocery retailing, assortment branding strategies, innovation, labeling, and co-creation, among others. A wide variety of theoretical and methodological approaches have been used in these areas.This volume presents the proceedings of the 2025 NB&PL marketing conference in a collection of original, rigorous, and relevant contributions.

Product details

Number of Pages:: 136
Release Date:: 2025-08-22
Publication Date:: 2025-08-22
Publisher:: Springer
Languages:: Original: English
ISBN10:: 3031971329
ISBN13:: 9783031971327
GPSR Manufacturer Reference:: [email protected]
Weight:: 375 g
Height:: 160 cm
Width:: 241 cm
Thickness:: 14 cm

Buy on Amazon

Currently sold out

Add to Wishlist