A Journey towards Happiness Management as a leitmotiv for well-being, social marketing and business success

Name: A Journey towards Happiness Management as a leitmotiv for well-being, social marketing and business success
Brand: Peter Lang
Availability: OutOfStock
Rating: 5 (1 reviews)

By Rafael Ravina Ripoll

0 - Default Title

Description

In a world increasingly focused on efficiency and productivity, this publication explores the often-overlooked role of happiness and well-being in driving sustainable success. This book brings together leading research and practical insights, offering a framework for integrating happiness into business strategy, leadership, and social marketing. From "happy leadership" concepts to assessing well-being through artificial intelligence, the chapters illuminate how fostering a positive, engaged workplace enhances productivity, loyalty, and organizational resilience. Whether you are a leader, entrepreneur, or academic, this comprehensive guide provides actionable strategies to create happier teams, engage communities, and ultimately achieve lasting success in today's complex, global environment.

Product details

Binding:: Paperback
Edition:: 1
Languages:: Original: English
Number of Pages:: 346
Publisher:: Peter Lang
Publication Date:: 2025-08-22
ISBN / EAN:: 9783034352420
Weight:: 448 g
Dimensions:: 15/21/2 cm
GPSR Manufacturer Reference:: [email protected]

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