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Rethinking the Sales Force

Rethinking the Sales Force Business, Finance & Career

Rethinking the Sales Force

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Description
In today's markets, success no longer depends on communicating the value of products or services. It rests on the crucial ability to create value for customers. Sales forces need to retool current strategies by recognizing the customer's dominant power in today's economy and what that means for those who sell. Capitalizing on research into the practices of cutting edge companies, the authors show how the successful sales force breaks away from traditional thinking and transforms themselves into complex business processes with multiple sales approaches and selling mdoels that meet the demands of today's sophisticated customers.
Product details
Edition:
1
Number of Pages:
320
Release Date:
1999-01-15
Publication Date:
1999-02-05
Publisher:
McGraw-Hill Education
Languages:
Original: English
ISBN10:
0071342532
ISBN13:
9780071342537
Weight:
616 g
Height:
157 cm
Width:
235 cm
Thickness:
22 cm
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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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