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Fashion for the People

By Rachel Worth

Fashion for the People Social Sciences

Fashion for the People

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Description
Marks & Spencer is an institution synonymous with quality, reliability, and customer care. But do we associate it with 'fashion'? Drawing on previously unpublished company archives, Fashion for the People considers the company's contribution to British - and, since the 1970s, international - fashion. The author discusses how, from the 1920s, Marks & Spencer brought fashion to the high street, offering well-designed clothing at affordable prices. She examines the unique ways in which the company has democratized fashion, arguing that its pioneering role in the development of new fabrics, the employment of designers as consultants and its marketing and promotional strategies have changed the ways in which we understand and consume fashion. Marks & Spencer is not just a stalwart of the British high street. As this book shows, it has also brought fashion to the masses.
Product details
Edition:
illustrated
Number of Pages:
168
Release Date:
2007-03-06
Publication Date:
2006-12-01
Publisher:
Bloomsbury 3PL
Languages:
Original: English
ISBN10:
1845201736
ISBN13:
9781845201739
GPSR Manufacturer Reference:
[email protected]
Weight:
480 g
Height:
175 cm
Width:
250 cm
Thickness:
14 cm
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