Placeholder text

Go to cart

Content Inc.

By Pulizzi

Content Inc. Business, Finance & Career

Content Inc.

By Pulizzi

Only 2 items left in stock
Description
From one of today's leading experts in content marketing, Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services. In these pages, Joe Pulizzi provides a lower-risk, more effective way to create a path to success by re-engineering the process that so often leads to failure: You'll learn how to develop valuable content, build an audience around that content-and then create a product for that audience. Content Inc. walks you through the entire process, showing how to: - Choose a marketable content topic- Figure out where little or no competition exists- Choose your top channel for disseminating content- Build long-term customer loyalty- Monetize your product or service- Expand your content into multiple channels- Sell your content asset or scale it into a large enterprise This updated edition includes new and enhanced coverage of platforms like TikTok, SnapChat, and Instagram, a new section about the exit strategy for the model, more practical how-tos, and current examples of companies that have successfully implemented these strategies. Content Inc. provides an ingenious approach to business based on a profoundly simple concept: Having a singular focus on audience, and building a loyal audience directly, provide the best, most nuanced understanding of what products ultimately make the most sense to sell. Apply the methods laid out for you in Content Inc., and create the business of your dreams.
Product details
Edition:
2
Number of Pages:
368
Release Date:
2021-05-03
Publication Date:
2021-06-24
Publisher:
McGraw-Hill Education Ltd
Languages:
Original: English
ISBN10:
1264257546
ISBN13:
9781264257546
GPSR Manufacturer Reference:
[email protected]
Weight:
588 g
Height:
166 cm
Width:
237 cm
Thickness:
35 cm

Condition

Show more

Show less
Good
The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
Available immediately
€13,69

Incl. VAT, plus shipping costs

PayPal
Visa
Mastercard
American Express
Only 2 items left in stock

Verified second-hand article

Verified second-hand item

Free shipping from 19€

€13,69