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Essentials of Marketing Research

By Tony Proctor

Essentials of Marketing Research Business, Finance & Career

Essentials of Marketing Research

0 - Default Title
Description
The traditional approach to marketing research and the traditional tools of ysis is looked at in this new text. It discusses new developments, particularly in the areas of qualitative data ysis and marketing decision support systems. The author starts by looking at the nature and needs of marketing research. An overview is given of the process of marketing research in one of the chapters which concludes by looking at the role of agencies and ethical issues.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
384
Release Date:
1997-06-01
Publication Date:
1997-06-01
Publisher:
Pearson Education Limited
Languages:
Published: English, Original: English
ISBN10:
0273625314
GPSR Manufacturer Reference:
[email protected]
Weight:
704 g
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