Organization and Marketing (RLE Marketing)

Name: Organization and Marketing (RLE Marketing)
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By Peter Spillard

0 - Default Title

Description

Taking as its starting point the nature of marketing tasks, this book draws on organizational theories and makes its own contribution to generate insights and understanding about some of the concerns that need to be deal with if marketing success is to be achieved. The book surveys developments in the study of organizations, and considers how organizations can be adapted to better serve the needs of marketing.

Product details

Edition:

illustrated

Number of Pages:

242

Release Date:

2014-09-03

Publication Date:

2014-08-22

Publisher:

Routledge

Languages:

Original: English

ISBN10:

1138793558

ISBN13:

9781138793552

GPSR Manufacturer Reference:

[email protected]

Weight:

531 g

Height:

161 cm

Width:

240 cm

Thickness:

18 cm

Buy on Amazon

Currently sold out