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Conference Proceedings Trends in Business Communication 2024

By Peter Schneckenleitner

Conference Proceedings Trends in Business Communication 2024 Law

Conference Proceedings Trends in Business Communication 2024

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Description
The 10th edition of the international academic conference Trends in Business Communication (TIBCOM) once again presents the latest research findings in marketing and communication. This proceedings volume gives the reader a compact overview of the key findings. All published scientific papers have undergone a detailed review process. The TIBCOM Conference 2024 focused on topics like Artificial Intelligence, Employer Branding, Femvertising or the effects of visual distractors in webshops. The Editors Prof. (FH) Dr. Peter Schneckenleitner is Professor for Communication Management for the Bachelor Marketing & Communication Management and the Master Digital Marketing at the University of Applied Sciences Kufstein Tyrol. His research focuses on strategic communication, applied artificial intelligence and digital interaction. Prof. (FH) Dr. Wolfgang Reitberger is Director of Studies for the Bachelor Marketing & Communication Management and the Master Digital Marketing at the University of Applied Sciences Kufstein Tyrol. He currently focuses on innovative learning and teaching methods, social media and digital disruption. Prof. (FH) Dr. Alexandra Brunner-Sperdin is a Professor of Marketing and Vice Dean for the Bachelor Marketing & Communications Management and the Master Digital Marketing at the University of Applied Sciences Kufstein Tyrol. Her area of expertise is customer experience, service design and employer attractiveness in tourism.
Product details
Binding:
Paperback
Number of Pages:
256
Release Date:
2025-05-31
Publication Date:
2025-05-31
Publisher:
Springer Fachmedien Wiesbaden
Languages:
Original: English
ISBN10:
365847792X
ISBN13:
9783658477929
GPSR Manufacturer Reference:
[email protected]
Weight:
336 g
Height:
148 cm
Width:
210 cm
Thickness:
15 cm
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