Marketing Management

Name: Marketing Management
Brand: McGraw-Hill Education Ltd
Availability: OutOfStock
Rating: 5 (1 reviews)

0 - Default Title

Description

Marketing Management, 11E, is a text and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students' knowledge of marketing management and to advance their skills in developing successful marketing strategies. The six stage learning approach is the focus text. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.

Product details

Binding:

Paperback

Edition:

11

Number of Pages:

864

Release Date:

2012-10-16

Publication Date:

2012-01-31

Publisher:

McGraw-Hill Education Ltd

Languages:

Original: English

ISBN10:

0071315551

ISBN13:

9780071315555

Weight:

1432 g

Height:

202 cm

Width:

254 cm

Thickness:

27 cm

Buy on Amazon

Currently sold out