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Fashion Public Relations

By Sar Perlman

Fashion Public Relations

By Sar Perlman

0 - Default Title
Description
Fashion Public Relations delivers a practical approach to the world of public relations and image management, specifically related to the fashion industry. In-depth case studies feature prominent apparel and textile companies as well as outside public relations firms that serve them. Concentrating on the pragmatic aspects of public relations and the fundamentals of fashion public relations, the authors place principles and concepts in a real-world context that students will actually face in the business world. This textbook equips students with the essential approaches and techniques necessary for a successful career in fashion public relations.
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Product details
Binding:
Paperback
Edition:
1
Number of Pages:
414
Release Date:
2010-07-10
Publication Date:
2010-03-02
Publisher:
Bloomsbury 3PL
Languages:
Original: English
ISBN10:
156367775X
ISBN13:
9781563677755
Weight:
884 g
Height:
203 cm
Width:
254 cm
Thickness:
22 cm
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