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Produktmanagement
0 - Default Title
Description
Product management is concerned with the planning, organization, implementation and control of all activities for establishing, maintaining, replacing and eliminating products. It is primarily concerned with the development and expansion of branded products as personalities, the design of the product ranges in their width and depth, as well as the control of internal processes up to their market maturity and sales success. Product management is a central function in all market-oriented controlled companies.
Product details
Binding:
Paperback
Edition:
7
Number of Pages:
1085
Release Date:
2016-06-22
Publication Date:
2016-06-24
Publisher:
Duncker & Humblot GmbH
Languages:
Original:
German
ISBN10:
3428149432
ISBN13:
9783428149438
GPSR Manufacturer Reference:
Weight:
1602 g
Height:
154 cm
Width:
233 cm
Thickness:
60 cm
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