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Grundlagen der Mediaplanung

By Werner Pepels

Grundlagen der Mediaplanung Law

Grundlagen der Mediaplanung

- Used - good
Description
»Basics of Media Planninf«: Media planning directs an advertiser's funds to advertising types and media in order to spread its message in the best possible way. This is an up-to-date and well-founded explanation of how this should be done. The author has long professional experience in advertising, and also a scientific background as a professor of marketing. The book is aimed at marketing managers as an update, at career entrants and changers in media planning and at business students for orientation.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
618
Release Date:
2023-07-05
Publication Date:
2023-07-05
Publisher:
Duncker & Humblot GmbH
Languages:
Original: German
ISBN10:
342818758X
ISBN13:
9783428187584
GPSR Manufacturer Reference:
[email protected]
Weight:
908 g
Height:
156 cm
Width:
232 cm
Thickness:
34 cm
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