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The Chasm Companion
By Paul Wiefels
Only 1 item left in stock
Description
"Paul Wiefels offers up a comprehensive marketing toolkit. His knowledge of what's worked and what hasn't is a must read for every marketing manager embarking into uncharted territory." Gary Elliottt, Vice President, Global Brand and Marketing Communications, Hewlett-Packard
"This is the must-have high-tech business survival guide for our new century." Steve Hayden, Vice Chairman, Ogilvy Worldwide
"The Chasm Companion is an outstanding guide for anyone facing the challenge of how to execute a successful marketing campaign for a high-tech product or service." Tom Kosnik, Ph.D., Consulting Professor, Stanford Technology Ventures Program
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
352
Release Date:
2002-12-20
Publication Date:
2005-09-12
Publisher:
Wiley
Languages:
Original:
English
ISBN10:
1841124680
ISBN13:
9781841124681
GPSR Manufacturer Reference:
Weight:
554 g
Height:
174 cm
Width:
212 cm
Thickness:
32 cm
Condition
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Good
The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
€3,49