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Sensory Branding

Product Image: Sensory Branding

Sensory Branding

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Description
Paul Steiner untersucht die marketingspezifische Relevanz des menschlichen Sinnessystems und die verschiedenen Facetten multisensualen Brandings unter Berücksichtigung der Automobilwirtschaft (Fallstudie MINI) und der Neuen Medien.
Product details
Binding:
Paperback
Number of Pages:
448
Release Date:
2011-04-18
Publication Date:
2011-04-18
Publisher:
Gabler Verlag
Languages:
Published: German, Original: German
ISBN10:
3834927880
ISBN13:
9783834927880
GPSR Manufacturer Reference:
Weight:
558 g
Height:
148 cm
Width:
211 cm
Thickness:
27 cm
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Good
The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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