Placeholder text

Go to cart

Strategic sports sponsorship in practice

By Patrick Vital

Strategic sports sponsorship in practice

By Patrick Vital

- Default Title
Description
Within the field of sports marketing, this thesis primarily deals with the decision-making process that companies use to select the most suitable clubs for sponsorship. It analyses the motives that lead companies to sponsor professional football. Based on current specialist literature, a decision-making process is developed and then illustrated using the case study of Wiesenhof/Werder Bremen. Finally, mistakes are identified and recommendations for improvement are developed.
Product details
Binding:
Paperback
Number of Pages:
64
Release Date:
2025-07-26
Publication Date:
2025-07-26
Publisher:
Our Knowledge Publishing
Languages:
Original: English
ISBN10:
6200744416
ISBN13:
9786200744418
GPSR Manufacturer Reference:
[email protected]
Weight:
113 g
Height:
150 cm
Width:
220 cm
Thickness:
4 cm
Buy on Amazon
Currently sold out