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Consumer Insight Prism on OTT Platforms

By Yagneshkumar Patni

Consumer Insight Prism on OTT Platforms

By Yagneshkumar Patni

- Default Title
Description
Consumer Insight Prism on OTT Platforms is a concise, data-driven study of how viewers choose and engage with OTT platforms in the digital age. With the rise of smartphones and high-speed internet, entertainment has shifted toward on-demand and personalized viewing, giving users greater control over content consumption.The book examines key factors such as content, subscription, accessibility, user experience, privacy, brand reputation, influence and recommendation systems through empirical data and analysis using various statistical methods. It is useful for students, researchers, academicians, and media professionals seeking insights into consumer decision-making in the OTT ecosystem.
Product details
Binding:
Paperback
Number of Pages:
192
Release Date:
2026-01-27
Publication Date:
2026-01-27
Publisher:
LAP LAMBERT Academic Publishing
Languages:
Original: English
ISBN10:
6209599567
ISBN13:
9786209599569
GPSR Manufacturer Reference:
[email protected]
Weight:
304 g
Height:
150 cm
Width:
220 cm
Thickness:
12 cm
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