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Digital Marketing

By Vasudha Patil

Digital Marketing

By Vasudha Patil

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Description
This book titled "Digital Marketing" is specially written in accordance with the revised syllabus of Savitribai Phule Pune University (SPPU) for undergraduate and postgraduate programs. It is designed to provide a structured and comprehensive understanding of digital marketing concepts, tools, and strategies as per academic and industry requirements.The content of this book is meticulously aligned with the latest curriculum guidelines issued by SPPU, ensuring that students gain a balanced exposure to both theoretical knowledge and its practical application in today's digital economy. Key topics such as Search Engine Optimization (SEO), Social Media Marketing, Pay-Per-Click (PPC), Email Marketing, Affiliate Marketing, Mobile Marketing, Web Analytics, and E-commerce Strategies are covered in a lucid and student-friendly manner.Each chapter includes:¿ Detailed explanations of core concepts¿ Real-world examples and case studies¿ Illustrative diagrams and flowcharts¿ Chapter- MCQs, and practice questions for revision .
Product details
Binding:
Paperback
Number of Pages:
176
Release Date:
2025-10-10
Publication Date:
2025-10-10
Publisher:
Scholars' Press
Languages:
Original: English
ISBN10:
6200696071
ISBN13:
9786200696076
GPSR Manufacturer Reference:
[email protected]
Weight:
280 g
Height:
150 cm
Width:
220 cm
Thickness:
11 cm
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