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The Effects of Involvement and Executional Factors of a Television Commercial on Brand Attitude Formation (Working Paper, Report No 84-100)
By Whan Park
The Effects of Involvement and Executional Factors of a Television Commercial on Brand Attitude Formation (Working Paper, Report No 84-100)
By Whan Park
0 - Default Title
Product details
- Binding:
- Paperback
- Publisher:
- Marketing Science Inst
- Publication Date:
- 1984-06
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