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Relationship Marketing in Franchising and Retailing

By Park Thaichon

Relationship Marketing in Franchising and Retailing Social Sciences

Relationship Marketing in Franchising and Retailing

0 - Default Title
Description
This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
142
Release Date:
2024-10-09
Publication Date:
2024-10-09
Publisher:
Routledge
Languages:
Original: English
ISBN10:
103242799X
ISBN13:
9781032427997
GPSR Manufacturer Reference:
[email protected]
Weight:
267 g
Height:
174 cm
Width:
246 cm
Thickness:
8 cm
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