Placeholder text

Go to cart

Relationship Marketing in Franchising and Retailing

By Park Thaichon

Relationship Marketing in Franchising and Retailing Social Sciences

Relationship Marketing in Franchising and Retailing

0 - Default Title
Description
This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.
Product details
Edition:
1
Number of Pages:
142
Release Date:
2023-03-31
Publication Date:
2023-03-31
Publisher:
Routledge
Languages:
Original: English
ISBN10:
1032427981
ISBN13:
9781032427980
GPSR Manufacturer Reference:
[email protected]
Weight:
476 g
Height:
183 cm
Width:
260 cm
Thickness:
12 cm
Buy on Amazon
Currently sold out