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Narcissism and luxury consumption in digital age

By Seong-Yeon Park

Narcissism and luxury consumption in digital age

0 - Default Title
Description
This book investigates consumer narcissism in this digital age. In their research, the authors observed narcissistic consumer psychology, impression management behavior, and e WOM (Electronic Word Of Mouth) behavior by consumers engaged in Social Networking Service and social commerce. The two types of narcissism, covert and overt, play different roles in luxury consumption and customer equity. The goal of this book is to offer a comprehensive understanding of the psychology and behavior of narcissistic consumers in the digital age. It provides a deeper understanding of narcissism, as well as guidance for advertising, branding, and marketing strategies aimed at digital consumers.
Product details
Binding:
Paperback
Number of Pages:
68
Release Date:
2025-08-06
Publication Date:
2025-08-06
Publisher:
LAP LAMBERT Academic Publishing
Languages:
Original: English
ISBN10:
6208453992
ISBN13:
9786208453992
GPSR Manufacturer Reference:
[email protected]
Weight:
119 g
Height:
150 cm
Width:
220 cm
Thickness:
5 cm
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