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Business Research Methods

By Schindler, Pamela S.

Product Image: Business Research Methods

Business Research Methods

Only 2 items left in stock
Description
Are you about to begin your dissertation or a research project, but don't know what topic to choose?Are you unsure of what research methods to use and how they should be applied to your project?Are you worried about how to write up your research project?Then this is the book for you! A balanced coverage of qualitative and quantitative methods means that no matter what approach you choose to use for your project, there are examples and case studies to help guide you through the process. Student Research boxes provide an insight into situations and research decisions that students have encountered in real life projects. They contain hints, tips and sometimes questions to help you think through your own project. A Running Case Study charts the progression of two student research projects - one qualitative and one quantitative - and shows how the content of each chapter can be used to develop their projects. Thought provoking questions are included in order to help you consider the issues and decisions involved, which you can then apply to your own project. Deeper Insight boxes delve further into particular research issues, offering you a detailed description to increase your understanding of these areas, whilst Real Life examples put research methods into context, by showing you how they have been applied in real world situations. The Online Learning Centre contains a vast amount of extra resources to help you create a superior project:- Six statistical chapters are available to help you prepare, test and analyse your hypotheses and data.- Extra cases, appendices and dataset exercises help you to take your study further. - Check out the Research Skills Centre for free chapters of Study Skills books, examples of good and bad proposals, and templates for questionnaires and surveys. All of this and more can be found at www.mcgraw-hill.co.uk/textbooks/blumberg
Product details
Binding:
Paperback
Edition:
4
Number of Pages:
780
Release Date:
2014-03-16
Publication Date:
2014-03-16
Publisher:
McGraw-Hill Education - Europe
Languages:
Original: English
ISBN10:
0077157486
ISBN13:
9780077157487
Weight:
1370 g
Height:
197 cm
Width:
261 cm
Thickness:
22 cm

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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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