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Communication Research Measures

By Philip Palmgreen

Product Image: Communication Research Measures

Communication Research Measures

By Philip Palmgreen

0 - Default Title
Description
The development of communication as a discipline has resulted in an explosion of scales tapping various aspects of interpersonal, mass, organizational, and instructional communication. This sourcebook brings together scales that measure a variety of important communication constructs. The scales presented are drawn from areas of interpersonal, mass, organizational, and instructional communication--areas in which the use of formal, quantitative scales is particularly well developed.
Communication Research Measures reflects the recent important emphasis on developing and improving the measurement base of the communication discipline. It results in an equal amount of labor saved on the part of the scholars, students, and practitioners who find this book useful, and it contributes in a significant way to research efforts.Originally published by Guilford Press in 1994, now available from Routledge.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
418
Release Date:
2020-08-27
Publication Date:
2009-06-09
Publisher:
Routledge
Languages:
Original: English
ISBN10:
0415871468
ISBN13:
9780415871464
GPSR Manufacturer Reference:
[email protected]
Weight:
603 g
Height:
152 cm
Width:
229 cm
Thickness:
22 cm
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