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Marketing

By Palmatier, Robert W.

Product Image: Marketing

Marketing

By Palmatier, Robert W.

0 - Default Title
Description
"Structured around Robert W. Palmatier's First Principles - all customers differ; all customers change; all competitors react; all resources are limited - this textbook serves as a guide to a student's first course in marketing. It introduces the key concepts, processes and data-driven tools that are crucial to meeting the challenges that twenty-first century marketers face"--
Product details
Number of Pages:
374
Release Date:
2025-03-06
Publication Date:
2025-03-06
Publisher:
Bloomsbury Academic
Languages:
Original: English
ISBN10:
1350327905
ISBN13:
9781350327900
GPSR Manufacturer Reference:
[email protected]
Weight:
1023 g
Height:
208 cm
Width:
260 cm
Thickness:
25 cm
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