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Premium Power

By P. Rosengarten

Premium Power Law

Premium Power

0 - Default Title
Description
At the beginning of the 1990s the German car industry had its back to the wall. Japanese competitors were demonstrating significant advantages in terms of quality and productivity. Consultants warned that only a few global car groups would survive. Instead of following the Japanese concepts of lean production, Mercedes-Benz, BMW, Porsche and Audi developed a new innovative premium brand strategy and initiated a revolution in the industry by setting innovative benchmarks. This book analyzes the story.
Product details
Edition:
1
Number of Pages:
194
Release Date:
2005-10-17
Publication Date:
2005-10-17
Publisher:
Palgrave MacMillan UK
Languages:
Original: English
ISBN10:
1403998833
ISBN13:
9781403998835
GPSR Manufacturer Reference:
[email protected]
Weight:
458 g
Height:
164 cm
Width:
234 cm
Thickness:
17 cm
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