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International Marketing

By Sak Onkvisit

International Marketing

By Sak Onkvisit

0 - Default Title
Description
This comprehensive text provides students with a solid foundation in International Marketing theory, research, and practice. Fully updated throughout, the book covers all the latest topics, including e-commerce, corporate sustainability, corporate social responsibility, cryptocurrency, and the broader political and economic context.
Product details
Edition:
6
Number of Pages:
540
Release Date:
2025-06-04
Publication Date:
2025-06-04
Publisher:
Routledge
Languages:
Original: English
ISBN10:
103258369X
ISBN13:
9781032583693
GPSR Manufacturer Reference:
[email protected]
Weight:
1100 g
Height:
175 cm
Width:
250 cm
Thickness:
33 cm
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