Placeholder text
Market Research Essentials You Always Wanted to Know
0 - Default Title
Description
Learn the practice of market research and improve your ability to navigate market complexities.Market Research Essentials You Always Wanted to Knowwalks you through the fundamentals and best practices of market research, ensuring that you understand how to apply them effectively in a professional setting. The book begins with an explanation of why market research is so critical to business operations today. This is followed by a detailed overview of the market research discipline, including its types, methods, and processes. It also guides the reader on how to best frame and analyze the research. The book concludes with chapters on how to apply the market research findings, as well as a sneak peek at emerging methods and implications for the future of the practice. With its theoretical concepts, practical examples, and quizzes, Market Research Essentials offers a well-rounded introduction to the fundamentals of market research, making it ideal for new and experienced professionals. You will gain an understanding of the following from this book:The importance and value of the practice of market researchHow to define and apply different market research methods and data typesHow to ask the right questions to land on the best market research approachThe key components in the market research processA view of what the future holds for market research
This book is part of the Self-Learning Management Series, and serves as a valuable guide to develop your expertise and advance your career in the field of market research.
Product details
Number of Pages:
216
Release Date:
2025-05-12
Publication Date:
2025-05-12
Publisher:
Vibrant Publishers
Languages:
Original:
English
ISBN10:
163651376X
ISBN13:
9781636513768
GPSR Manufacturer Reference:
Weight:
409 g
Height:
145 cm
Width:
222 cm
Thickness:
15 cm
Currently sold out