Placeholder text

Go to cart

Using Creativity and Data in Marketing

By Tom Ollerton

Using Creativity and Data in Marketing

By Tom Ollerton

0 - Default Title
Description
The availability of data analytics has turned the marketing world upside down, but data is only part of the picture. The ability to take the data and blend it with creative thinking is now an essential skill for any marketer looking to create truly impactful campaigns. Using Creativity and Data in Marketing is a practical approach to how you can transform quantitative data into groundbreaking creative strategies. It features original research, encapsulating insights from in-depth interviews with senior global marketers at the forefront of this evolution from brands such as L'Oreal, Kenvue, Brompton Bikes and Bose. They share firsthand experiences and lessons on harnessing data to drive creativity, offering readers an exclusive look into successful data-informed campaigns. Designed to challenge conventional marketing and advertising wisdom, the book delves into emerging theories and practices, charting a course through unexplored aspects of data-driven creativity. From how to practically interpret data, to taking that creative leap from insights to ideas, this book equips marketers with the tools to create more resonant and effective campaigns in a data-rich world.
Product details
Edition:
1
Number of Pages:
208
Release Date:
2025-09-03
Publication Date:
2025-09-30
Publisher:
Kogan Page
Languages:
Original: English
ISBN10:
1398619272
ISBN13:
9781398619272
GPSR Manufacturer Reference:
[email protected]
Weight:
482 g
Height:
161 cm
Width:
240 cm
Thickness:
16 cm
Buy on Amazon
Currently sold out