Placeholder text

Go to cart

Break the Internet

By Olivia Yallop

Product Image: Break the Internet

Break the Internet

Only 1 item left in stock
Description
In the attention economy, online influencers are an emerging class of power brokers. How can you harness their potential?Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today's world in which YouTube, Instagram, and TikTok dominate. Digital strategist Olivia Yallop goes undercover amongst content creators to understand how online personas are built, uncovering what it is really like to live a branded life and trade in a 'social stock market'. The result is an insider account of a trend that is set to dominate our future - experts estimate that the economy of influence will be valued at $24 billion globally by 2025.
Product details
Binding:
Paperback
Number of Pages:
288
Release Date:
2022-05-12
Publication Date:
2022-05-12
Publisher:
Scribe Publications
Languages:
Original: English
ISBN10:
1912854171
ISBN13:
9781912854172
Weight:
226 g
Height:
128 cm
Width:
197 cm
Thickness:
20 cm
Buy on Amazon

Condition

Show more

Show less
Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
Available immediately
€5,59

Incl. VAT, plus shipping costs

PayPal
Visa
Mastercard
American Express
Only 1 item left in stock

Verified second-hand article

Verified second-hand item

Free shipping from 19€

€5,59