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Luxury Online

By Uché Okonkwo

Product Image: Luxury Online

Luxury Online

Only 3 items left in stock
Description
This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.
Product details
Edition:
1
Number of Pages:
360
Release Date:
2010-02-26
Publication Date:
2010-02-26
Publisher:
Palgrave MacMillan UK
Languages:
Original: English
ISBN10:
0230555365
ISBN13:
9780230555365
GPSR Manufacturer Reference:
[email protected]
Weight:
755 g
Height:
163 cm
Width:
241 cm
Thickness:
35 cm

Condition

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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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