Luxury Fashion Branding: Trends, Tactics, Techniques

Name: Luxury Fashion Branding: Trends, Tactics, Techniques
Brand: Palgrave Macmillan
SKU: 9780230521674-V
Price: 9.49 EUR
Availability: InStock
Rating: 5 (1 reviews)

By U. Okonkwo

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Description

This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.

Product details

Edition:

1

Number of Pages:

332

Release Date:

2007-05-03

Publication Date:

2007-05-03

Publisher:

Palgrave Macmillan

Languages:

Published: English, Original: English

ISBN10:

0230521673

GPSR Manufacturer Reference:

[email protected]

Weight:

907 g

Height:

2.6 cm

Width:

23.4 cm

Thickness:

16.5 cm

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Condition

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Very good

Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.

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Used - good €8,49

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