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Copycats

By Oded Shenkar

Copycats Law

Copycats

0 - Default Title
Description
In the business world, imitation gets a bad rap. We see imitating firms as ?me too? players, forced to copy because they have nothing original to offer. We pity their fate: a life of picking up crumbs discarded by innovators striding a path paved with fame and profit. In Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitation?the exact or broad-brushed copying of an innovation?is as critical to prosperity as innovation. Shenkar shows how savvy imitators generate huge profits. They save not only on R&D costs but also on marketing and advertising investments made by first movers. And they avoid costly errors by observing and learning from others? trials. Copycats presents suggestions for making imitation a core element in your competitive strategy and pairing it powerfully with innovation, including: - How to select the right model to imitate - How to avoid oversimplification of a model - Which imitation strategy to use - How to prepare and execute an implementation plan Engaging, practical, and rich in company examples, Copycats unveils how to add imitation to your competitive arsenal.
Product details
Number of Pages:
256
Release Date:
2010-06-15
Publication Date:
2010-06-15
Publisher:
Harvard Business Review Press
Languages:
Original: English
ISBN10:
1422126730
ISBN13:
9781422126738
Weight:
386 g
Height:
155 cm
Width:
257 cm
Thickness:
15 cm
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