Allen, J: Festival and Special Event Management

Name: Allen, J: Festival and Special Event Management
Brand: Wiley John + Sons
SKU: 9781742164618-V
Price: 8.69 EUR
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By William O'Toole

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Description

Festival and Special Event Management, 5th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market-leading text introduces developments and professional tools, and considers the globalisation and subsequent internationalisation of event management.
The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies, and the different perspectives of event management are all discussed. This edition aims to embrace and extend the growing body of knowledge relating to event management by tracking many of the recent changes and developments in the field. This offers students a current, relevant textbook for their study and professional reference.

Product details

Binding:: Paperback
Edition:: 5
Number of Pages:: 608
Release Date:: 2010-09-24
Publication Date:: 2010-09-24
Publisher:: Wiley John + Sons
Languages:: Published: English, Original: English
ISBN10:: 1742164617
ISBN13:: 9781742164618
Weight:: 1106 g
Height:: 182 cm
Width:: 248 cm
Thickness:: 48 cm

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Very good

Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.

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