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How to Write a Good Advertisement

By Schwab, Victor O.

Product Image: How to Write a Good Advertisement

How to Write a Good Advertisement

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Description
Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. You need to grab the attention of potential customers, clients, or supporters and call them to action. Few among us are born talented copywriters, that rare combination of both facile wordsmiths and natural salespeople. Most of us need some help, and even naturals can improve by studying the best. Victor O. Schwab was one of the greats. Considered a marketing master during his 44-year career, he was the copywriter who propelled Dale Carnegie's How to Win Friends and Influence People into a mega-seller.How to Write a Good Advertisement, Schwab's classic guide, has stood the test of time. In just over 200 pages, this book clearly explains the core elements of an effective advertisement. Schwab shows us how to
Get attention with better ad copy
Build credibility in your advertising
Create winning layouts and choose the best ad size
Test ad effectiveness
Convert inquiries to sales
Make special offers that dramatically increase response and sales
How to Write a Good Advertisement gets you quickly up to speed with examples of powerful profitable headlines (with explanations of why those headlines work so well), and quick lesson reviews that help you turn what you've read into skills you own. Schwab provides us shortcuts without sacrificing long-term understanding. Fifty years after publication this book is still the standard bearer, sought after by a new generation of copy-writers and businesspeople. Read it, apply it, and watch your sales soar.
Product details
Binding:
Paperback
Edition:
illustrated
Number of Pages:
246
Release Date:
2013-07-04
Publication Date:
2013-07-04
Publisher:
Echo Point Books & Media
Languages:
Original: English
ISBN10:
1626549621
ISBN13:
9781626549623
GPSR Manufacturer Reference:
[email protected]
Weight:
432 g
Height:
170 cm
Width:
244 cm
Thickness:
14 cm

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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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