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SEARCH ENGINE OPTIMIZATION AND STRATEGIC BRAND BUILDING

By Nitin Zadpe

SEARCH ENGINE OPTIMIZATION AND STRATEGIC BRAND BUILDING

By Nitin Zadpe

0 - Default Title
Description
Search Engine Optimization and Strategic Brand Building explores how SEO can transform brand positioning and recognition, with a special focus on business schools in Pune. This book examines the role of integrated marketing communications, digital branding, and SEO-driven strategies in strengthening institutional visibility and reputation. Backed by empirical research, it highlights the effectiveness of SEO in creating brand equity, improving ROI, and enhancing online engagement. The study blends theory with practice, presenting actionable insights on on-page and off-page optimization, keyword strategies, and digital presence management. A valuable resource for marketing professionals, academicians, and business leaders, the book demonstrates how SEO is not just a technical tool but a strategic instrument for brand building in today's highly competitive digital environment.
Product details
Binding:
Paperback
Number of Pages:
148
Release Date:
2025-09-29
Publication Date:
2025-09-29
Publisher:
LAP LAMBERT Academic Publishing
Languages:
Original: English
ISBN10:
620045289X
ISBN13:
9786200452894
GPSR Manufacturer Reference:
[email protected]
Weight:
238 g
Height:
150 cm
Width:
220 cm
Thickness:
9 cm
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