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Export Strategy

By Nigel Piercy

Export Strategy Business, Finance & Career

Export Strategy

By Nigel Piercy

0 - Default Title
Description
This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for making an explicit and informed choice between the real market options faced in practical export situations, which takes into account the many company and market factors shaping such strategies. Closely related to market strategy is the competitive base for a company's exporting, particularly in balancing price and non-price forms of competition, and this is assessed in the second part of the book.
Product details
Edition:
1
Number of Pages:
284
Release Date:
2014-03-09
Publication Date:
2014-08-22
Publisher:
Routledge
Languages:
Original: English
ISBN10:
1138790192
ISBN13:
9781138790193
GPSR Manufacturer Reference:
[email protected]
Weight:
593 g
Height:
161 cm
Width:
240 cm
Thickness:
20 cm
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