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Helmut Schmid Typography

By Nicole Schmid

Helmut Schmid Typography Computer Science

Helmut Schmid Typography

By Nicole Schmid

0 - Default Title
Description
The Austrian typographer Helmut Schmid was a master of his craft. He put his own spin on Emil Ruder's teachings at the Basel School of Design while remaining faithful to the principles of clarity, simplicity and elegance. Blending eastern and western influences, Schmid honed his skills and put them into practice in the fields of editorial design, packaging of ethical drugs and visual identity of brands such as Pocari Sweat sports drink (Otsuka Pharmaceutical), Maquillage (Shiseido) and IPSA. He also produced independent publications in parallel, such as Typographic Reflections. Helmut Schmid Typography explores the typographer's oeuvre in its entirety. The book's generous design allows each image to breathe, and the accompanying texts narrate Schmid's life and career in an informative and pleasant manner. Complementing the publications Weingart: Typography and Ruder Typography, Ruder Philosophy, this bilingual monograph completes the Basel school of typographic thought.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
240
Release Date:
2023-09-08
Publication Date:
2023-09-15
Publisher:
Lars Müller Publishers
Languages:
Original: German, Original: English
ISBN10:
3037787392
ISBN13:
9783037787397
GPSR Manufacturer Reference:
[email protected]
Weight:
1100 g
Height:
235 cm
Width:
307 cm
Thickness:
25 cm
Preview Link:
http://www.blickinsbuch.de/viewer/cm/access.php?djMxNTY9NDIwMzQ1MjgxNyZ2NzM3Nj05NzgzMDM3Nzg3Mzk3
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