Placeholder text

Go to cart

Connected Strategy

By Nicolaj Siggelkow

Connected Strategy

Only 2 items left in stock
Description
The Internet of Things, robo investment advisers, wearable fitness devices, remote health care operations . . . business executives in many industries are currently being inundated with a confusingly and exhaustingly broad range of technological developments that enable new business models. There is, however, a common thread among all of these developments: firms are fundamentally changing how they connect with their customers. Rather than having occasional, episodic interactions--where customers realize they have an unmet need and then look for ways to fill it--firms are striving to be continuously connected to their customers, providing services and products as the needs arise, even before customers become aware of them. Firms such as Nike, Disney, Progressive Insurance, McGraw-Hill Higher Education, Medtronic, Hewlett-Packard, and Tesco are developing and competing on connected strategies: creating superior customer experiences through connectivity while simultaneously driving dramatic improvements in operational efficiencies and reshaping their industries. Strategy and operations experts Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies across a broad array of industries and show how these strategies work, how they eliminate the trade-off between superior customer experience and low cost, and how companies can formulate, design, and implement them. In showing how to create a connected strategy, the authors reveal the four pathways--respond-to-desire, curated offerings, coaching, and automatic execution--for turning occasional, episodic interactions into continuous relationships. Siggelkow and Terwiesch show you how to:
Product details
Edition:
illustrated
Number of Pages:
288
Release Date:
2019-05-21
Publication Date:
2019-05-21
Publisher:
Harvard Business Review Press
Languages:
Original: English
ISBN10:
1633697002
ISBN13:
9781633697003
Weight:
500 g
Height:
161 cm
Width:
241 cm
Thickness:
27 cm
Buy on Amazon

Condition

Show more

Show less
Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
Available immediately
€7,79

Incl. VAT, plus shipping costs

PayPal
Visa
Mastercard
American Express
Only 2 items left in stock

Verified second-hand article

Verified second-hand item

Free shipping from 19€

€7,79