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Net Words: Creating High-Impact Online Copy

By Nick Usborne

Product Image: Net Words: Creating High-Impact Online Copy

Net Words: Creating High-Impact Online Copy

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Description
A guide to creating copy that connects with customers--and makes the sale Advertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business. "Net Words" explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Readers learn how to imbue a business with a distinctive on-line "voice" and use it to forge lasting bonds with customers, increase market share, and close sales.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
224
Release Date:
2002-01-26
Publication Date:
2001-12-31
Publisher:
MCGRAW HILL BOOK CO
Languages:
Original: English
ISBN10:
0071380396
ISBN13:
9780071380393
Weight:
318 g
Height:
140 cm
Width:
212 cm
Thickness:
19 cm

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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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