Cambridge English for Marketing Student's Book with Audio CD

Name: Cambridge English for Marketing Student's Book with Audio CD
Brand: Cambridge University Press
SKU: 9780521124607-G
Price: 15.69 EUR
Availability: OutOfStock
Rating: 5 (1 reviews)

By Nick Robinson

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Description

Endorsed by the Chartered Institute of Marketing (CIM), this short course (40-60 hours) uses practical tasks and realistic scenarios to develop the specialist language and communication skills needed for a career in marketing. Cambridge English for Marketing covers a wide range of marketing topics, from understanding the role of marketing in an organisation through to launching a new product. The ten standalone units allow learners to focus on the areas of marketing most important to them and as well as teaching specialist vocabulary and marketing theory, the course also develops job-specific skills such as carrying out marketing audits, preparing marketing campaigns, organising events and developing digital marketing strategies. The course requires no specialist knowledge on the part of the teacher and comprehensive teacher's notes are available online.

Product details

Binding:

Paperback

Edition:

1

Number of Pages:

120

Release Date:

2010-07-15

Publication Date:

2010-07-15

Publisher:

Cambridge University Press

Languages:

Published: English, Original: English

ISBN10:

0521124603

GPSR Manufacturer Reference:

[email protected]

Weight:

295 g

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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.

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