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What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint

By Nicholas Webb

What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint

By Nicholas Webb

Only 1 item left in stock
Description
The best companies in the world discover what their customers desire-and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success. Jam-packed with tools and examples, What Customers Crave helps you reinvent how you engage with customers (both digitally and non-digitally) and: Gain invaluable insights into who they are and what they care about . Use listening posts and Contact Point Innovation to refine customer types . Engineer experiences for each micromarket that are not only exceptional, but insanely relevant . Connect across the five most important touchpoints . Co-create with your customers . And much more When you learn to provide your customers with exactly what they want, they not only buy-they come back again and again...and bring their friends.
Product details
Edition:
1
Number of Pages:
256
Release Date:
2016-10-13
Publication Date:
2016-10-13
Publisher:
HARPERCOLLINS LEADERSHIP
Languages:
Original: English
ISBN10:
0814437818
ISBN13:
9780814437810
Weight:
511 g
Height:
156 cm
Width:
236 cm
Thickness:
30 cm
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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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