Industrial Marketing Research (RLE Marketing)

Name: Industrial Marketing Research (RLE Marketing)
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By Nicholas Stacey

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Description

The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research.

Product details

Edition:: illustrated
Number of Pages:: 292
Release Date:: 2014-09-03
Publication Date:: 2014-08-22
Publisher:: Routledge
Languages:: Original: English
ISBN10:: 1138791636
ISBN13:: 9781138791633
GPSR Manufacturer Reference:: [email protected]
Weight:: 605 g
Height:: 161 cm
Width:: 240 cm
Thickness:: 20 cm

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